Calpol

Second Chance Saturday - a sweet social activation idea involving 208,000 Facebookers and one happy little boy, from a brand synonymous with making children feel better.

3-year old Jasper missed his own birthday party due to illness. So, we gave him the day back, bigger and better than it would have been.

The moment Jasper found out he was the winner. Yay!

Behind the scenes at little Jasper's pirate party. Ah-haaaaaar!

Leaderboards and MPUs drummed up interest on pages like Mumsnet.

Facebook landing page told them all they needed to know and invited them to nominate their child to win an amazing party. It featured a film, gallery of nominated kids, and a 'meet the judges' tab. The page changed over the stages of the promotion to show a shortlist of finalists and of course, our lucky winner, Jaspar.